FRESHWATER TECHNOLOGY NEWS
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BW035
Issue date: 21 March 2005
Freshwater Technology wins global account for BOC Edwards
Engineering
firm BOC Edwards has expanded its technical PR account
with Hampshire-based consultancy Freshwater Technology
to include pan-European and US activities.
The global programme, which supports the vacuum equipment
division of the company, is an extension of the UK work
that Freshwater Technology has run since 2001.
Freshwater Technology will now be responsible
for supporting the division’s marketing objectives
in the UK, France, Germany, Italy, Spain and US. These
include launching its new multi-language on-line purchasing
capability, promoting new products and raising awareness
of the company’s commitment to environmental best
practice.
“Freshwater Technology is able to offer
genuine technical understanding and expertise,”
explains Andrew Davis, Communications Manager at BOC
Edwards. “The combination of qualified engineers
and highly experienced corporate PR professionals means
that it is ideally placed to help us communicate at
the right level to engineering managers and technical
specifiers.”
This is the third global account for Freshwater Technology
Communications, a consultancy that specialises in business-to-business
communications for companies in the industrial and high-tech
sectors. Joining the existing BOC Edwards account team
headed up by Account Director Heather Hughes is newly
appointed Account Manager, Sarah Clarke.
Photo caption – Left to right: Sarah Clarke, Account Manager, Rachel Owen, Managing Director, Heather Hughes, Account Director.