FRESHWATER TECHNOLOGY NEWS
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BW029
Issue date: 22nd December 04
Christmas comes early for local PR executive
Sarah Clarke, Account Executive at
Romsey-based public relations consultancy, Black &
White Communications, has successfully completed the
Institute of Public Relations (IPR) Advanced Certificate
post-graduate course.
Sarah studied the one-year intensive course on a part-time
basis at Birkbeck College in London. She joined Black
& White Communications in July 2004, following completion
of a BEng in Mechanical Engineering from The University
of Birmingham.
“The IPR is the UK’s leading public relations
industry professional body and the Advanced Certificate
is highly regarded within the PR industry. This award
complements Sarah’s technical knowledge and will
allow her to progress her career in public relations.
The combination of technical background and PR skills
which Sarah has is key to Freshwater Technology’s
approach. Our team of multi-disciplined consultants
offer a rare combination of technical understanding,
writing ability and creativity”.
“All the hard work was worth it in the end,”
says Sarah, who is now an associate member of the IPR.
“I have decided to continue my professional development
by enrolling to study for the IPR’s post graduate
diploma.”
Sarah’s individual achievement follows the company’s
success in being awarded the prestigious Consultancy
Management Standard - the PR industry's highest quality
standard accolade. The Consultancy Management Standard
(CMS) is run by the Public Relations Consultancy Association
(PRCA). Of the 2,000+ public relations firms in the
UK, Freshwater Technology is one of only 120 to receive
the award.
Freshwater Technology specialises in business-to-business
communications, offering global PR and marketing support
services to high technology companies. Freshwater Technology
offers a range of strategic and tactical services including;
media relations services, internal communications, production
and management of direct mail campaigns and sales literature,
media training and crisis communications planning and
execution. Freshwater Technology’s client list includes
organisations operating in the automation, computing,
electronics, engineering, instrumentation, measurement
and control, networking and telecoms sectors.