THE FRESHWATER TECHNOLOGY PORTFOLIO
Local press relations examples
A positive move – Morgan Technical Ceramics
Building profile for a specialist design and fabrication capability across vertical markets
Challenge:
Morgan Technical Ceramics offers specialist design, manufacturing and application engineering of ceramic, piezoceramic and metallized ceramic materials and products. It is a long established company that has grown by acquisition over the years, and as a result, market perceptions were inconsistent. Vertical sector customers did not tend to appreciate the full extent of the company’s capability.
Freshwater Technology was asked to handle the company’s PR in Europe, with a brief to communicate the breadth and depth of the offering to vertical markets in the medical, automotive, electronics and other niche sectors.
Response:
Freshwater Technology generated customer case studies and researched technical articles across the organisation. Information was tailored to vertical markets and titles targeted through features to educate first the key journalists in each sector, and then their readers.
Results:
Consistent coverage in vertical sector titles across Europe that showcased the breadth of the Morgan Technical Ceramics capability
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